Tastefully fighting sugar
From marketing website to a million dollar online store: how we transformed NEOH's online store presence.
Design & Development
We started working with Austrian-based health food start-up NEOH back in 2018, redefining their web presence to showcase their low sugar, high protein crossbars – and releasing V3 of their e-commerce focused online store in September 2021.
Working closely with their internal marketing team and existing brand guidelines, we developed a mobile-first web experience that was still a heavily branded online presence for the product to help build up the brand – but really focuses on the online store, driving sales through their own channel.
The integration of easily customizable landing pages was a key priority. With initiatives like the Body Transformation Challenge, a magazine-style blog to tell stories from the World of NEOH and an athlete section as well as recipes, FAQs, and general nutrition-information in the NEOHpedia we developed an editorial system based on the versatile Prismic CMS that enables the marketing team to rapidly create and release new content – for all languages and markets individually, as NEOH is a rapidly expanding, global product.
Finally, the integration of Shopify through the Storefront-API serves as the cornerstone for an owned e-commerce channel that helps NEOH take control of its online sales. The experience was designed mobile-first to ensure a fast and efficient checkout process for new and returning customers.
Working with NEOH to create a multi-language headless e-commerce website integrated with CraftCMS has been a learning experience on both sides. I was really happy with the open and honest communication between NEOH and our team, and I think it has been paramount to finding a solution which fits their business best.