![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_phDtp/cover-neoh_2021-09-17-165432_zdye.jpg)
Project
NEOH
Tastefully fighting sugar
Intro
From marketing website to a million dollar online store: how we transformed NEOH's online store presence.
NEOH
Design & Development
We started working with Austrian-based health food start-up NEOH back in 2018, redefining their web presence to showcase their low sugar, high protein crossbars – and releasing V3 of their e-commerce focused online store in September 2021.
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_projectDetailWideDtp/6934/p-3-phones.jpg)
Working closely with their internal marketing team and existing brand guidelines, we developed a mobile-first web experience that was still a heavily branded online presence for the product to help build up the brand – but really focuses on the online store, driving sales through their own channel.
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_projectDetailWideDtp/neoh-product-detail.jpg)
The integration of easily customizable landing pages was a key priority. With initiatives like the Body Transformation Challenge, a magazine-style blog to tell stories from the World of NEOH and an athlete section as well as recipes, FAQs, and general nutrition-information in the NEOHpedia we developed an editorial system based on the versatile Prismic CMS that enables the marketing team to rapidly create and release new content – for all languages and markets individually, as NEOH is a rapidly expanding, global product.
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_projectDetailWideMob/neoh-girl.jpg)
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_projectDetailWideMob/neoh-phone_2021-09-17-164420_iozh.jpg)
Finally, the integration of Shopify through the Storefront-API serves as the cornerstone for an owned e-commerce channel that helps NEOH take control of its online sales. The experience was designed mobile-first to ensure a fast and efficient checkout process for new and returning customers.
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_projectDetailWideDtp/neoh-showcase.jpg)
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_projectDetailWideDtp/neoh-web-1.jpg)
Retrospective
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_ptWideSS/okay-bueno-chris-walsh.jpg)
Working with NEOH to create a multi-language headless e-commerce website integrated with CraftCMS has been a learning experience on both sides. I was really happy with the open and honest communication between NEOH and our team, and I think it has been paramount to finding a solution which fits their business best.
Christopher Walsh
Frontend Developer
Want to start another revolution with us?
Next
![](https://s3.eu-central-1.amazonaws.com/okaybueno.com/_ptWideSS/12303/cover-sorb.jpg)